the campaign is an access point that can then direct non-gamers to the Multi-Player website or workshops for more info.
The website creates a place that non-gamers can go to for information that is more approachable through its language and layout. While some game-related sites do provide resources about gaming, it can often be too geared toward players that are already familiar with the medium, or else otherwise make assumptions about the people accessing the info.
Various explorations for the mark were considered, transitioning from simple wordmarks to shapes and eventually landing on a mark that encapsulates the transition of bringing “non-gamers” from an old and/or fractured understanding of gaming culture, represented by the darker colors and pixelation associated with early video game development and the enclosed capsule space, into a brighter, smoother, and more expansive space that breaks out of previously shaped mold and deconstructs the pixelation.
